Product Success Measures
Product success measures, often referred to as key performance indicators (KPI) or metrics, are quantifiable criteria used to evaluate the effectiveness and impact of a product. They help to assess if a product meets its goals and objectives, and promote continuous improvement. Some examples include but not limited to:
Customer Satisfaction Net Promoter Score: It measures how likely customers are to recommend the product to others.
Active Users: The number or percentage of users who regularly use the product.
User Retention Rate: How well the product retains users over time.
Market Share: The product's share of the total market it operates in.
Product or Feature Adoption: Tracks the adoption of special products, features, or modules.
Return on Investment (ROI): It measures the financial return on investment in the product development and marketing.
The specific product success measures that a company chooses to focus on will depend on its goals, industry, and the nature of the product. Effective measurement of these KPIs can help guide product development, marketing, and overall business strategy