User interface design (UI)
User Interface (UI) design focuses on the visual and interactive aspects of a digital product. It involves creating the look and feel of the product, including the layout, color schemes, typography, buttons, and icons that users interact with. UI design aims to make the interface intuitive, aesthetically pleasing, and easy to navigate, ensuring that users can engage with the product effortlessly. A well-designed UI enhances the overall user experience by making interactions smooth and visually consistent, ultimately helping users accomplish their tasks efficiently while enjoying the process
Resources
What is the difference between UX and UI and why does my team need both? (Plus, a bit of career choice advice at the end as a bonus!)
7 guidelines for good UI design
The role of the Design Owner is covered in the Roles and Responsbilities for Exhilarated Teams workshop.