Visual design
Visual design is the art of crafting the aesthetics of a digital product, focusing on elements like color, typography, imagery, and layout. It plays a crucial role in creating an appealing and cohesive look that resonates with users and enhances their interaction with the product. Visual design is closely related to both User Interface (UI) and User Experience (UX). In UI, visual design is central to creating the interface's appearance, ensuring that it is attractive and aligned with the brand's identity. In UX, visual design contributes to how users perceive and feel about the product, impacting their overall experience. While visual design shapes the first impression and usability, it works in tandem with UI and UX to deliver a functional and satisfying user experience.